A Historic Legacy. A Bold Future.
For generations, the majestic live oaks along St. James Avenue have sheltered a place of gathering, learning and heritage in the heart of Fairhope. Today, the University of South Alabama is building on that legacy with a bold vision for USA by the Bay — a revitalized campus serving as a hub for education, culture, entrepreneurship and community connection across the Eastern Shore.
Established in Fairhope in 1984, just 21 years after the University’s founding in 1963, the campus became a permanent home in 1992 when South purchased the historic St. James Episcopal Church property. In April 2026, the University renamed the campus USA by the Bay, reaffirming its commitment to Fairhope and the surrounding community.
Now, through a $1.5 million campaign, South is investing in the future of this landmark and ensuring it continues to inspire generations to come.
Fairhope’s Front Porch for Learning and Culture
USA by the Bay connects the community with South’s faculty, alumni and expertise through educational programs, cultural events and partnerships. From its Speaker Series exploring topics such as marine science, culinary medicine and entrepreneurship to film festivals, summer camps and recitals, the campus serves as a vibrant hub for learning, culture and community engagement.
700
Guests attended events on
campus in 2026
21
Expert lecture series events
hosted since 2024
2,150
Guests have attended
USA by the Bay speaker events
200
Attendees at the Hatch Pitch
Competition
A Vision for the Eastern Shore
Revitalizing USA by the Bay means creating a modern, welcoming space that honors Fairhope’s history while meeting the needs of a growing community.
Civic and Cultural Gatherings
Enhance a premier venue for the USA by the Bay Speaker Series, film festivals, community workshops, nonprofit summits and artistic performances.
Education at Your Doorstep
Expand access to degree-completion opportunities, executive education, continuing education and professional development.
Downtown Vitality
By attracting visitors to downtown Fairhope for educational and cultural experiences, the campus can also help support local shops, restaurants and hospitality businesses.
$1.5 Million Investment
The University of South Alabama is launching a $1,500,000 campaign to fund essential facility enhancements and establish a contingency reserve for the USA by the Bay campus’s long-term care. This investment goes beyond renovation. It is an opportunity for individuals, families, alumni and organizations to help shape the future of a historic Fairhope landmark.
Naming Opportunities
Auditorium — $750,000
The heart of the campus, the auditorium accommodates 140 guests for lectures, performances and public forums. Campaign support will fund a state-of-the-art audiovisual system, enhanced lighting and interior improvements to create a more engaging, versatile experience for every audience.
Reception Area and Lobby — $500,000
The welcoming gateway to USA by the Bay, the reception area and lobby greet thousands of visitors each year. Improvements to these spaces and the catering kitchen will enhance the visitor experience and better support events and community gatherings.
Campus Innovation Endowment — $250,000
A dedicated endowment will help provide modern audiovisual equipment, streaming capabilities and ongoing facility care, ensuring the campus remains equipped to serve future generations.
Auditorium Seat Naming — $2,500
Alumni, families, friends and local businesses can create a lasting tribute by naming an auditorium seat to celebrate your connection and love for South.
Each naming opportunity offers a tangible way to become part of the campus’s continuing story. Interested in learning more about the naming opportunities above, contact us at development@southalabama.edu or call (251) 460-7032.
Honor the Past. Invest in What’s Next.
USA by the Bay represents the best of Fairhope: a reverence for local history, a commitment
to education and a belief in the power of community. Your investment will help preserve
a cherished landmark while expanding opportunities for lifelong learning, cultural
enrichment, entrepreneurship and meaningful connection across the Eastern Shore.
The next chapter of USA by the Bay starts with you.
Our development team is ready to support donors every step of the way.